Look at websites and contact photographers that are available for your date to see sample albums that include an entire wedding from start to finish, rather than just a few select shots. Try to view two or three weddings in this way.

Look for consistent, technical quality (composition, lighting, exposure, etc.) and good variety, as well as whether the people in the photos seem at ease. Do the photos capture the excitement and emotion of the occasion and tell a good story?

Be sure the same person you are considering hiring as your photographer did the sample work you see. Many studios have more than one photographer and the sample work doesn't always indicate this. The PWPN only promotes individual photographers so there will be no chance of someone else turning up to photograph your wedding.

Learn the differences between photojournalistic and traditional styles, candid and formal posed shots and select a photographer who specializes in the style you want or will do a mix of styles. The same goes for black and white versus colour photos.

Consider both your personal taste and the type of wedding you are planning when deciding.

Do you click? Personality is as important as anything else. The last thing you need on your wedding day is someone you and your guests don't feel comfortable with. Make sure the person you're speaking with is actually your photographer.

Ask for references and call them. Past customers can give you insights you won't get from the photo studio. Understanding how the photographer works and charges in detail, is essential to effective comparison-shopping.

How long will the photographer stay? Is back-up equipment available? Can you provide a list of specific photos you want taken? What exactly is included in the costs quoted? What about proofs and can you view your photographs online? How long will it take to get your proofs and album back after the wedding?